The heilala flower is small, tubular, and a deep coral-red colour. It grows on a plant called the heilala tree, which is found mainly in Tonga. According to Tongan tradition, it is the most treasured flower in the country, and it is given as a garland to mark special occasions and honour important guests. During the festival, heilala blossoms and garlands appear everywhere — draped around necks, woven into hair, and fastened to parade floats.
The festival week is packed with events. There are lakalaka and other traditional dance performances, brass band concerts, choir competitions, canoe races, and a famous Miss Heilala beauty pageant. The streets of Nuku'alofa come alive with colour and noise, and people travel from outer islands — and from Tongan communities in New Zealand, Australia, and the United States — to join in.
For children, the festival is a highlight of the year. Schools prepare performances, children dress in their best traditional clothes, and there are events and activities designed just for young people. The whole festival is a celebration of Tongan identity — a chance for everyone, young and old, to feel proud of who they are and where they come from.